#239 - Hospitality Meets Dulcie Swanston - It's Not Bloody Rocket Science

This week on Hospitality Meets, Phil sits down with Dulcie Swanston, bestselling author, executive coach, leadership trainer, neuroscience and psychology “magpie,” and one of the clearest thinkers you’ll ever meet in hospitality.

Dulcie’s career spans 23 years at Bass PLC / Mitchells & Butlers, senior HR leadership, graduate programme design, global executive coaching, and now running multiple businesses that all share one simple mission:

Make complicated things simple, and usable now!

From accidentally falling into hospitality after realising acting wasn’t for her… to becoming one of the most trusted leadership thinkers in the industry… this episode is packed with stories, insight, Yorkshire humour, and a lot of truth.

In This Episode

1. Why Dulcie believes “it’s not bloody rocket science” and why simplicity is a leadership superpower
2. Accidentally landing a graduate role at Bass PLC because it was the only application deadline still open, and why that changed everything
3. Turning up on day one… only to be told the marketing department no longer existed
4. Becoming the company’s first ever “commercial graduate” a role nobody could quite define
5. Working across finance, property, operations, HR and brand, and why that breadth became a gift
6. Managing O’Neill’s pubs taking £50–60k a week and winning global performance awards
7. Recruiting and developing women into leadership roles when talent was hidden in plain sight
8. Finding her true calling in HR in her mid 30s and realising leadership is about helping others be great at their jobs
9. The difference between leaders whose teams perform only when they’re present… and leaders whose teams thrive when they’re not
10. Why great leaders (and great coaches) aim to make themselves redundant

Imposter “Syndrome”? Not Here.

One of the standout sections of the episode is Dulcie’s reframing of imposter syndrome which she refuses to call a syndrome at all.

Instead, she calls it:

Well, tune in to find out

Her take?

“If you think you’re finished as a leader or coach — you’re finished.”

She shares powerful imagery about the two voices on our shoulders, why our brains constantly lie to protect us, and how learning to notice those lies without shame is the key to growth.

Stand-Out Quotes

“Happy people make more money.” Dulcie Swanston

“The brain isn’t a video recorder — it’s an editing machine.” Dulcie Swanston

“Great leaders get their teams to perform brilliantly when they’re not there.” Dulcie Swanston

“If you think you’re done learning — move aside.” Dulcie Swanston

“Comfort with ambiguity is one of the greatest leadership strengths there is.” Dulcie Swanston

Why Listen

This episode is a goldmine for anyone who:

1. Leads people in fast-paced, operational environments
2. Feels overwhelmed by complexity and wants clarity
3. Wants to understand why great leaders work, not just what they do
4. Is curious about coaching, self-awareness, and better thinking
5. Loves practical wisdom delivered with warmth and humour

It’s a conversation about leadership without ego, growth without jargon, and thinking better so work doesn’t feel like work.

As Dulcie puts it perfectly:

“When work doesn’t feel like work — that’s when you know you’re in the right place.”

Enjoy!

Show Partners

A big shout out to the first of today’s show partner, RotaCloud, the people management platform for shift-based teams.

RotaCloud lets managers create and share rotas, record attendance, and manage annual leave in minutes — all from a single, web-based app.

It makes work simple for your team, too, allowing them to check their rotas, request holiday, and even pick up extra shifts straight from their phones.

Try RotaCloud’s time-saving tools today by heading to https://rotacloud.com/phil