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April 29, 2026
This week, I sat down with the brilliant Guy Freedman, Hotel Director at The Pig & The Pig in the Wall, and honestly, this one felt like a giant exhale. A conversation about leadership, yes. Culture, absolutely. But also… naked guests, rogue deer, flood rescues in a Land Rover, student days in a fudge kitchen, and why maybe fun has been unfairly underestimated as a serious business strategy. Guy’s journey, from a self-confessed chatty teenager being redirected out of the kitchen and into front o...