#241 - Hospitality Meets Will Fraser - Why Understanding Drives Performance

Why Understanding Drives Performance

This week on Hospitality Meets, Phil is joined by Will Fraser, co-founder of Pineapple, founder of 100 & First, and former professional rugby player.

What begins as a conversation about people data quickly becomes something deeper, a clear eyed look at why teams struggle, why talent alone isn’t enough, and why most performance problems come down to misunderstanding, not ability.

This is a calm, thoughtful episode about clarity, context, and why better conversations beat better strategies.

In This Episode

1. Why performance is a by-product, not something you can force
2. The difference between thinking you know something and actually knowing it
3. Why misunderstanding (not laziness) drives most workplace issues
4. What elite sport gets right about teams that business often gets wrong
5. The hidden cost of constant change and short term thinking
6. Why stability can be a genuine competitive advantage
7. How people data should start conversations, not end them

From Elite Sport to Hospitality

Will’s thinking was shaped during his time at Saracens, where a strong focus on people and culture transformed performance under pressure.

After injury ended his playing career, Will began applying those lessons in business, and quickly noticed a gap between how elite teams operate and how most organisations try to drive results.

The biggest difference?

Shared understanding

What the Data Shows

Through Pineapple, Will now works with hospitality businesses to understand patterns around:

1. Attrition
2. Internal progression
3. Team stability

One consistent insight stands out:

Greater stability and internal progression = lower turnover.

Simple. Powerful. Rarely acted on.

The Talent Myth

Will challenges the idea that great performers can simply be “moved” and expected to thrive.

Drawing on examples from football, including Brighton & Hove Albion and Brentford, he explains why performance is often owned by the system, not just the individual.

Change the context, and performance usually dips.

Stand-Out Thoughts

1. “Most performance problems aren’t competence problems — they’re understanding problems”
2. “If you think something rather than know it, you haven’t had the conversation”
3. “Stability, not constant change, is often the real advantage”

Why Listen

This episode is for anyone who has:

1. Seen good people struggle in new roles
2. Felt pressure to change something without clarity on what
3. Wondered why common sense is so rarely common practice

It’s a reminder that teams don’t fail because they don’t care, they fail because they don’t understand.

And understanding only comes from time, clarity, and conversation.

Show Partners

A big shout out to the first of today’s show partner, RotaCloud, the people management platform for shift-based teams.

RotaCloud lets managers create and share rotas, record attendance, and manage annual leave in minutes — all from a single, web-based app.

It makes work simple for your team, too, allowing them to check their rotas, request holiday, and even pick up extra shifts straight from their phones.

Try RotaCloud’s time-saving tools today by heading to https://rotacloud.com/phil