#242 - Hospitality Meets Caitlin Owens - Regenerative Hospitality

Building a Regenerative Farm Stay

This week on Hospitality Meets, Phil sits down with Caitlin Owens, Managing Director and co-owner of Fowlescombe Farm, a luxury farm stay in Devon built on regenerative farming principles.

What started as a family meat farm became a pub

What started as a consulting career became a hospitality adventure.

What started as “how hard can it be?” became… chlorine spraying out of beer lines.

This episode is about naivety, chaos, regenerative farming, and why hospitality might just be the most beautifully human industry of them all.

In This Episode

1. Quitting consultancy during lockdown to learn hospitality in Switzerland
2. Running a pub during the wild summer of 2021
3. The science (and danger) of cleaning beer lines
4. Why hospitality operates permanently on the edge of chaos
5. What consulting really taught her (hint: it’s not insurance maths)
6. Bringing regenerative farming into luxury hospitality
7. Why “low choice, high quality” beats endless options
8. The rise of the farm stay experience
9. Describing humanity to a Martian (yes, really)

From Farm to Fork, For Real

Fowlscombe isn’t just “farm to table” as a marketing line

The farm is regenerative

The soil health is measured

Animals fertilise the land naturally

Monoculture is avoided

The hospitality exists because of the land, not the other way around

Chaos, Sheep & Beer Showers

Running the family pub (The Millbrook) during post-lockdown mania meant:

1. Chlorine explosions in the cellar
2. Smelling permanently of ale
3. A sheep on a lead turning up for the village nativity
4. A horse tied to the drainpipe while the chef fed it carrots

Skills from “Outside” Hospitality

Caitlin didn’t climb the traditional hospitality ladder.

Her background in consultancy gave her:

1. Structured thinking
2. Clear communication
3. Confidence with tech providers
4. The ability to not be messed around by suppliers

A reminder that hospitality doesn’t need to be a closed shop.

Different backgrounds make stronger teams.

Regenerative Hospitality

For Caitlin, sustainability isn’t just environmental.

It’s about:

1. Less waste
2. Fewer food miles
3. Lower choice, higher quality
4. Doing less, but doing it exceptionally well

You won’t find 24-hour room service and 200 menu options.

You’ll find five carefully chosen cocktails.

One menu per day.

Ingredients picked from the garden.

Intentional. Grounded. Memorable.

Standout Line

“Hospitality operates on the edge of chaos. The critical success factor is staying on the right side of it”

This is an episode about:

Taking risks.

Backing instinct.

Building something rooted in the land.

And discovering that sometimes, the best leadership inspiration comes from Ted Lasso.

Show Partners

A big shout out to the first of today’s show partner, RotaCloud, the people management platform for shift-based teams.

RotaCloud lets managers create and share rotas, record attendance, and manage annual leave in minutes — all from a single, web-based app.

It makes work simple for your team, too, allowing them to check their rotas, request holiday, and even pick up extra shifts straight from their phones.

Try RotaCloud’s time-saving tools today by heading to https://rotacloud.com/phil